– OG 2022
Marketing Campaign
/
Goldsmiths, University of London
/
2020
/
Marketing Campaign / Goldsmiths, University of London / 2020 /
One Goldsmiths 2022+
My Role:
Project Lead (Lead Creative at Goldsmiths University of London)
The Output:
Animations
Branding
Campaign development
Digital campaigns
Installations
Merch design
Print design
Signage
The Project:
The evolution of the One Goldsmiths campaign for Goldsmiths, University of London’s 2022+ recruitment campaign.
Bringing the students into the foreground with a new set of portrait-style photos taken across the university’s iconic South London campus. The rich photography is paired with a bold geometric collage pattern compromising of 3 core campaign colours.
Outlining and flowing throughout the campaign is a stroke element inspired by the ‘Squiggle’ sculpture at Goldsmiths. This represents the student journey, interacting with shapes and details within designs and photography.
The flexible messaging system, or ‘contradictions’, has been developed to show the varying approaches and challenges that students face whilst also being able to tap into the unique history of Goldsmiths, University of London.
