– Goldsmiths UoL
Marketing Campaign
/
Goldsmiths, University of London
/
2019
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Marketing Campaign / Goldsmiths, University of London / 2019 /
One Goldsmiths
Winner - Prospective Student Engagement WhatUni Student Choice Awards 2019
My Role:
Project Lead (Lead Creative at Goldsmiths University of London)
Project included:
Animations
Branding
Campaign development
Digital campaigns
Installations
Merch design
Print design
Signage
The Project:
Working in collaboration with Baxter & Bailey, creating elements for Goldsmiths, University of London’s 2019-21 recruitment campaign.
A simple, but effective use of Goldsmiths’ strong visual brand, One Goldsmiths brings to light the vast array of diversity across the organisation. From the people, the experiences, the courses and to London itself.
The campaign is visible across a variety of applications, which meant creating assets for vinyl banners, web banners (Guardian), lanyards, t-shirts, printed signage, stickers and even a fully interactive canvas advert for Facebook.
Year one: 2019-20 - Countless Paths
Year two: 2020–21 - Pushing The Boundaries
Year three: 2021/22 - Many Layers
