Mosaic

My Role:

Designer (Senior Brand Designer at Shoreditch Design Studio)

The Output:

• Branding

• Pattern design

  
  
  
  

The Project:

One of the client's requests was to evoke the Nostalgia and calm ambience of the Almafi coast. Their brand ethos is that "it's easier to be yourself when you're relaxed".

We used the symbolism behind their name as the base inspiration for the visuals. Mosaics are a unique blend of art and home décor prominent during antiquity in the Mediterranean and North African regions. Their decorative and vibrant stone and glass tiles came together to tell stories of life, spirituality and beauty. Roman mosaics served as a backdrop to opulent times as a symbol of wealth and status.

Using a classic serifed wordmark created a timeless appeal. Paired with a palette influenced by lounging in the sun on the Med, with vibrant orange and sea foam blue as primary colours, we created that sense of relaxation and luxury.